What Exactly are Seamless Ads in Games?
Advertising in the digital world has its own uniqueness and application as compared to advertising in the physical world that we are accustomed to. Let’s dive deep into what exactly are seamless ads in the world of gaming!
The Power of In-Game Advertising : Why Brand Should Start Using It
Gaming is starting to establish itself firmly on the list of media planners. More brands and advertisers have begun to recognize the opportunity that gaming represents. Here are top five reasons how in-game advertising (IGA) can contribute to advertisement.
What do gamers actually feel about ads?
“People don’t hate ads, but they hate bad advertising”. This phase is still true in today’s era of marketing and can also be applied to the gaming world. Let’s find out what do gamers actually feel about ads?
Home Design Games: Selling Furniture Through Video Games
The crossovers between virtual world and the physical world are happening here and there, home design is one of them. Learn how brands can capture the rising opportunities of this game genre.
Understand Today’s Gaming Audiences
Learning who gaming audiences are, why they play and what they play will help marketers thrive in the rising opportunities of in-game advertising market.
Recap from Lean Stream Webinar: Diversify and Conquer - How to Market to the Stay-At-Home Consumer in APAC
In this webinar, we delve into the latest advertising trends in this brave new world, as well as strategies for brands keen to adopt new technologies and connect with today’s consumers.
6 Effective Ways to Increase User Retention for Your Game
Retention rate is known to be one of the most important metrics for game developers. Here are six effective ways that could help you boost user retention.
5 Tips to Promote Your Mobile Game
To come up with the right strategies and tactics to promote mobile games is no easy task. Here are five tips that could help making your mobile games more attractive.
Metaverse: The Next Frontier for Brands
The rise of social games and virtual spaces have made people more and more connected to one another within the virtual reality world. Brands will need to ‘reinvent’ themselves to stay in the future market.
Marketing to Gen Z - How Your Brand Can Reach Them Through Games
Generation Z will become the next wave of consumers, shaping the future of shopping. And gaming is one of the solution platforms brands are looking for.
Beyond the Cookie: 5 Ways Advertisers can Prepare for a Cookie-Less World Today
As third-party cookie data comes to an end, check out how marketers and advertisers can prepare for the future cookie-less world.
HotPlay Brings In-Game Advertising Solution Talk to GDC 2021
HotPlay joined Game Developers Conference (GDC) 2021, one of the biggest game development events of the year, and brought in-game advertising solution talk.
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