Gaming is starting to establish itself firmly on the list of media planners. More brands and advertisers have begun to recognize the opportunity that gaming represents. Here are top five reasons how in-game advertising (IGA) can contribute to advertisement.

What do gamers actually feel about ads?

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“People don’t hate ads, but they hate bad advertising”. This phase is still true in today’s era of marketing and can also be applied to the gaming world. Let’s find out what do gamers actually feel about ads?

20211007_Home Design Games: Selling Furniture Through Video Games SQ

Home Design Games: Selling Furniture Through Video Games

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The crossovers between virtual world and the physical world are happening here and there, home design is one of them. Learn how brands can capture the rising opportunities of this game genre.

20211004_Understand today’s gaming audiences

Understand Today’s Gaming Audiences

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Learning who gaming audiences are, why they play and what they play will help marketers thrive in the rising opportunities of in-game advertising market.

20210930_Recap from Lean Stream Webinar: Diversify and Conquer - How to Market to the Stay-At-Home Consumer in APAC_SQ

Recap from Lean Stream Webinar: Diversify and Conquer - How to Market to the Stay-At-Home Consumer in APAC

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In this webinar, we delve into the latest advertising trends in this brave new world, as well as strategies for brands keen to adopt new technologies and connect with today’s consumers.