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Introducing ‘HotPlay’ – the innovative new advertising platform.

Thailand’s very own storyteller, Dr. Jwanwat Ahriyavraromp, leads the launch of the latest in-game advertising platform baked by three leading businesses

T&B Media Global (Thailand) Co., Ltd., led by Dr. Jwanwat Ahriyavraromp, founder and CEO, has announced the signing of a new joint venture agreement with Axion Ventures PCL, Treeroots Entertainment Group Co.,Ltd. and Dee Supreme Co., Ltd. to launch “HotPlay” billed as “the finest, most innovative in-game advertising”.

HotPlay is a collaboration of top tier professionally managed companies in various industries:

  • T&B Media Global (Thailand) Co., Ltd , a world class professional company led by Dr. Jwanwat Ahriyavraromp, Founder and CEO, that honed its craft in the animation and film industry;
  • Also professionally managed Axion Ventures Inc. that is progenitor of the HotPlay platform, led by Ms. Nithinan Boonyawattanapisut, along with gaming experts Mr. John Todd Bonner and Mr. Mark Vange, and;
  • Treeroots Entertainment Group Co., Ltd., led by Mr. Athid Nanthawaroon, considered a connoisseur of the real estate industry and financial management and
  • Dee Supreme Co., Ltd., led by Mr. Vithit Arparpardh, an expert proficient in procurement and trading business.

HotPlay platform takes in-game advertising to the next level by offering a revolutionary marketing solution that harmonises engagement between businesses and gamers like industries never seen before.

The solution enables brands to insert seamless non-intrusive and even interactive advertising content into online games, allowing advertisers to instantly connect to 27.8 million gamers in Thailand alone.

Furthermore, HotPlay enables advertisers to deliver special privileges in the form of non-intrusive and interactive digital coupons, redeemable on both online and offline channels. Brands can even track the conversion funnel from viewers to actual sales in real time.

Besides all the value it brings to brands and consumers, Hotplay helps game developers generate additional revenue streams by monetizing their in-game real estate through advertising – all without compromising the integrity of the game.

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