“Shoppertainment” : Here’s Why It Matters
“Shoppertainment” has become a phenomenon of commercial strategies among retail brands. Let’s discuss the concept and why it matters!
Gaming In Connected TV : The Next Big Opportunity For Advertisers
Connected TV and in-game advertising have become one of the best platforms for advertisers to get connected with their targeted audience. Let’s go through some of the key reasons why we should not overlook this rising opportunity!
How In-Game Advertising Can Help Brands And Retailers Drive Sales In This Holiday Season
We are approaching the holiday season once again, and all marketers and advertisers know how important this season is for the business opportunity. Learn how in-game advertising can be an effective tool to help brands and retailers drive sales in this festive period!
Why Beauty and Fashion Brands Should Get Into Gaming
Several research studies over the past few years have shown that the number of females playing video games is growing at a faster rate than their male rivals. Learn how beauty and fashion brands can effectively take advantage of the rise of female gamers!
How To Meaningfully Engage Game Players and Convert Them to be Your Customers
Learn how brands can effectively engage with gamers and convert them to be their customers!
Maximize Your Game’s Revenues with Hybrid Monetization
Building multiple streams of revenue is no longer a luxury, but it has become a necessity. Not only that it would help to stabilize your business, but it will also give your business the opportunity to grow. Hear more about “Hybrid Monetization” and why it is the key to success for game developers!
The Future of Advertising : 3 Key Takeaways from Ad World Conference 2021
Ad World Conference is the world’s largest online advertising event for those seeking to explore the latest advertising trends. If you weren’t able to attend Ad World October 2021, check out our key takeaways for the Future of Advertising in 2022.
Why Food Delivery Brands Should Team Up with Video Games
When we talk about food delivery and video games, we can clearly see one or two things in common which are ‘explosive growth’ and ‘huge opportunity’. Let’s imagine and dive deep into what will happen if these two team up!
What Exactly are Seamless Ads in Games?
Advertising in the digital world has its own uniqueness and application as compared to advertising in the physical world that we are accustomed to. Let’s dive deep into what exactly are seamless ads in the world of gaming!
The Power of In-Game Advertising : Why Brand Should Start Using It
Gaming is starting to establish itself firmly on the list of media planners. More brands and advertisers have begun to recognize the opportunity that gaming represents. Here are top five reasons how in-game advertising (IGA) can contribute to advertisement.
