Metaverse: The Next Frontier for Brands
The rise of social games and virtual spaces have made people more and more connected to one another within the virtual reality world. Brands will need to ‘reinvent’ themselves to stay in the future market.
Marketing to Gen Z – How Your Brand Can Reach Them Through Games
Generation Z will become the next wave of consumers, shaping the future of shopping. And gaming is one of the solution platforms brands are looking for.
Beyond the Cookie: 5 Ways Advertisers can Prepare for a Cookie-Less World Today
As third-party cookie data comes to an end, check out how marketers and advertisers can prepare for the future cookie-less world.
HotPlay Brings In-Game Advertising Solution Talk to GDC 2021
HotPlay joined Game Developers Conference (GDC) 2021, one of the biggest game development events of the year, and brought in-game advertising solution talk.
How to run a successful advertising campaign on mobile this Year End Sales
Explore the ways to run a successful advertising campaign that help you boost sales and engage with customer meaningful during this year end sales.
HotPlay announces Strategic Partnership with Mediakeys, an international multi-media advertising company, to accelerate the HotPlay In-Game Advertising platform global expansion
HotPlay announced a strategic partnership with Mediakeys, an international media & advertising agency specializing in out-of-home (OOH) and digital advertising.
HotPlay announces the completion of a merger with Monaker Group as it begins trading on NASDAQ under the name “NextPlay” (NXTP)
HotPlay has finalized it’s listing on the NASDAQ stock market, one of the largest stock exchanges in the United States based on market capitalization, under the new name “NextPlay Technologies Inc.”
Recap from Lean Live Webinar: Brands – transform how you connect with consumers through in-game ads!
With 1.4 billion gamers in Asia alone, the gaming community represents a huge untapped market for advertisers everywhere. Find out the opportunities for brands to connect with the rapidly-growing gaming community!
Mid-Core Games: The Huge Opportunity for Brands
Mid-core games sit in right between the crossline of an immersive experience and casual gameplay, hitting the sweet spot of many. Let’s check out why brands should consider advertising in mid-core games.
Top Game Industry Events that Game Developers Shouldn’t Miss
Gaming industry events are amazing opportunities for game developers to have fun, learn and capitalize on networking. Check out the top events that you shouldn’t miss!
NFTs and Video games, it doesn’t sound so crazy anymore.
The rise of blockchain technology paves the way for new business models in gaming. Play-to-earn becomes the next evolution which is transforming users from cash machines into economy contributors.
5 Innovative Ways to Enhance Your Positive Brand Image
Every major brand has a distinct personality. Creating a positive perception not only helps you attract your audience but it also increases long-term sustainable sales.
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